digital marketing strategy

SEO - PPC - Social Media

Customer

Smith’s Catering are one of the best catering company’s in London. They provide services to top public and private sector companies in the UK, including the NHS. We were already proud to help them achieve a top three position on Google.

They contacted us again for further help to increase brand awareness and optimize their conversion rate (increase revenue) from the above local SEO achievements.

Challenge

We analysed the company’s data and website, as well as its market competitors, and found three areas for improvement. (i) Smith’s had no digital marketing strategy with a plan for customer engagement. (ii) The website browsing experience was poor, which meant customers could not easily find products to purchase. (iii) Smith’s customer base used social media, but they had no consistent social media output and were not using the right channels.

Approach

Our local SEO experts designed a new data driven website, with customer focused content. We implemented customer relationship management software on the website, which automates sales processes and captures customer data. We installed live-chat assistance and WhatsApp applications on site, as well as pop up ads on landing pages.

We selected Instagram and Twitter as the optimum social media channels for their sector of the economy and designed campaigns for their food menus.

We devised a strategic planning document with objectives, target audience and messages, which would be the foundational document of all marketing operations.

Results

The company generates business exclusively from its search engine ranking page position. Smith’s Catering’s website is optimised for more than 100 keywords, which allows consistent annual growth of 110%.

High engagement through social media platforms and relevant followers increased by 200% the first month.

The marketing automation live-chat and CRM system allowed sales agents to improve customer experience, which means high engagement and high conversion rate.

content marketing strategy

Local SEO

Sales increase from
Google SERP 110%

digital marketing

Website

Customers up 90%
in three months

marketing agency

Social Media

Audience growth
per month 200%

Our digital marketing case studies

content marketing agency

Content campaign

70% increase in advert revenue

Local SEO

130% growth
in enquiries
content marketing

Website development

100% traffic increased
SEO public sector

Global SEO

130% increased bookings

Our services

Our successful digital marketing campaigns include content marketing, SEO strategies, social media campaigns and website design-development.  We design your annual digital marketing strategy in line with your budget.

SEO services

SEO

Drive new customers to your website from Google search. Optimise your business and get found online.

social media services

Paid Social

Increase brand awareness and boost sales. Promote your products and retain satisfied customers.

content marketing services

Content Marketing

Create inspiring content that builds trust in your brand. Use words and pictures to raise your business profile.

PR SEO services

Media &
Digital PR

Amplify your message to consumers through online media. Strengthen SEO campaigns through digital articles.

PPC services

Paid
Search

Achieve instant ROI from Googls Ads campaigns. Utilise specialist audience targeting tools with social ads.

digital marketing agency

Website &
Development

Maximise lead generation with customer interaction apps. Optimise conversion rates with livechat in your new website.

Contact us

One of our experts will be in contact with you soon.