Local SEO & content marketing

Customer

Jonathan Mark Garden Design is an award winning company, based in West London. They have an ambitious agenda to connect with tens of thousands of potential customers in the area.

They were looking for an SEO expert to put them on the first page of Google to generate more revenue. Wanabo Digital won the pitch to carry out an SEO audit and undertake any required tasks to rank the website and increase traffic.

Challenge

Our experts uncovered several problems in the audit, each of which contributed to the poor ranking on Google. The website had several broken links, no hierarchy, no internal links, a lack of content optimisation and poor content overall, as well as the absence of internal links.

Approach

We analysed the website’s data, which reveals content engagement levels. The Wanabo team also studied JMGD’s competition, looking at strategies and online authority. We checked their use of online gardening publications, for example which helps the back link strategy.

The Local SEO team created a content marketing strategy for the website and replaced poor content with landing pages. We used a variety of high level long tail keywords, analytics metrics and SEO techniques to define the content calendar.

We built a new hierarchy, redirected broken links and optimised the content, including images, videos, and pdfs. We created a back link strategy to optimise the website for search engines on desktop and mobile devices. The major traffic was from Google, using Chrome and Firefox from both, mobile and Desktop.

Results

We transformed the performance of the business and achieved: Organic website traffic increased by 200% versus previous years. Search visibility increased consistently by 100% versus previous months. Landing pages conversion transfer rates increased by 100% for relevant long tail keywords.  These local SEO results have meant an increase in the number of customers by 90% in the first year.

digital marketing

Sales

Enquiries double and turnover trebles vs. previous year.

marketing agency

Visibility

Search visibility 160% increase vs. previous year.

London digital marketing

Traffic

CTR increase by 210% for relevant keywords.

See more case studies

content marketing

Website development

100% traffic increased

Digital Marketing strategy

200% annual revenue grow
content marketing agency

Content campaign

70% increase in advert revenue
SEO public sector

Global SEO

130% increased bookings

Our services

Our successful digital marketing campaigns include content marketing, SEO strategies, social media campaigns and website design-development.  We design your annual digital marketing strategy in line with your budget.

SEO services

SEO

Drive new customers to your website from Google search. Optimise your business and get found online.

social media services

Paid Social

Increase brand awareness and boost sales. Promote your products and retain satisfied customers.

content marketing services

Content Marketing

Create inspiring content that builds trust in your brand. Use words and pictures to raise your business profile.

PR SEO services

Media &
Digital PR

Amplify your message to consumers through online media. Strengthen SEO campaigns through digital articles.

PPC services

Paid
Search

Achieve instant ROI from Googls Ads campaigns. Utilise specialist audience targeting tools with social ads.

digital marketing agency

Website &
Development

Maximise lead generation with customer interaction apps. Optimise conversion rates with livechat in your new website.

Contact us

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