Website design
&
Local SEO campaign
Customer
The company asked for a modern SEO website that shows the above transformation. Automation of accounting has been transforming the duties of the Chartered Accountant profession.
Manual and repetitive tasks have been taken over by AI systems. Accountants are no longer just bookkeepers; they can offer business planning, control, succession and many other duties which are required by an act of law.
Challenge
Our website and development team audited the old site, which revealed two big problems for us to solve. First, traffic had dropped significantly in the last months and visitors were leaving before they even browsed the services. We concluded that a dated design with poorly written, overly technical content was at fault.
Second, Google had banned the website because a previous digital marketing company, without Plus Minus’ knowledge, had used a prohibited SEO technique known as cloaking.
Approach
We fixed the cloaking immediately, using our tried and trust technique, because that was seriously impacting the company’s reputation. Thanks to our work, Google lifted the ban, which was great news. Our website and development team immediately put in place a new SEO campaign so Plus Minus could rank again on the search engine.
We built the new website dedicated to increase traffic and convert more visitors into customers. We created new SEO optimized content, which would resonate with people looking for accountants. Accountancy can be complicated but customers require simple, jargon free answers to their problems.
We created a new feel, using language, of helpfulness and supportiveness. We made a video using Plus Minus employees, which gave the business real character. We created helpful accountancy pdf, which customers could download for free.
Results
Web traffic conversions increased by 100% after we launched the new website. Three times as many visitors stayed on the site and explored the services as did with the old site. The website is ranking on Google My Business search for their location in SE London, and it compares on Google search list for a selected group of local keywords.
The website and development team optimisation of the website includes 40 relevant keywords for a different location in London. We removed black-hat SEO and built a new website focused on a local marketing strategy. Website and accountancy guidance content available for download on all devices.
Traffic
Website traffic increased by 100%.
Responsive design
100% mobile friednly website
Local SEO
Optimised for more than 40 local keywords.
Our services
Our successful digital marketing campaigns include content marketing, SEO strategies, social media campaigns and website design-development. We design your annual digital marketing strategy in line with your budget.
SEO
Drive new customers to your website from Google search. Optimise your business and get found online.
Paid Social
Increase brand awareness and boost sales. Promote your products and retain satisfied customers.
Content Marketing
Create inspiring content that builds trust in your brand. Use words and pictures to raise your business profile.
Media &
Digital PR
Amplify your message to consumers through online media. Strengthen SEO campaigns through digital articles.
Paid
Search
Achieve instant ROI from Googls Ads campaigns. Utilise specialist audience targeting tools with social ads.
Website &
Development
Maximise lead generation with customer interaction apps. Optimise conversion rates with livechat in your new website.
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