PAID SOCIAL MEDIA AGENCY
Boost sales with
social media ads
Reach the right people at the right time with targeted social media advertising. Our experts help you increase revenue, traffic, and brand awareness.
Social media advertising for SMEs
Why your business needs
social media advertising
With 2 billion people on Facebook daily, social media channels are where people hang out, shop and do business. With the right message, you can significantly grow your customer base. We help you find your audience, create irresistible ads, and control your budget.
Our paid social services
Each channel is a different cultural space, with distinct audience demographic and content type. Our social media agency finds the right formula for each business that ensures you succeed online.
Facebook Ads
Facebook is powerful for B2C
firms looking to scale. Advanced audience targeting boosts conversions and skyrockets sales.
Instagram Ads
Super high engagement rates mean ads on Insta increase leads. 80% of non business users interact with biz profiles each day.
LinkedIn Ads
LinkedIn is where B2B companies build brand awareness. Identify and target key decision makers for any specific business type.
Twitter Ads
Twitter ads drive traffic to your website and increase leads. Target the followers of your competitors to grows quality audience.
“Wanabo achieved results for us in a competitive industry – a great partner for any small business!”
Natalie Conroy, General Manager
City Caterers
Our approach
We manage paid social campaigns in four stages, which ensures efficient use of your budget to maximise return on investment.
Defining objectives
We align your social media campaigns strategy with your business goals to deliver results.
Target your audience
Our team utilise audience targeting tools to find your potential customers online.
Creating your ad
We create fantastic ads, landing pages and calls to action, which drive high conversion rates.
Campaign management
Our team have experience to take care of testing, optimisation, and budgets.
Social Ads vs. Google Ads
Social's audience targeting tools reach more of the right people than Google Ads.
Social ads are an effective alternative to Google Ads, but they need a different social media strategy. For one thing, the social media audience is not, usually, shopping online. Your strategic approach has to consider that you will be engaging with consumers in their leisure time. Your ad’s message must be subtle, relevant and have value so they engage and respond positively.
The power to reach specific sub groups of potential customers in social media campaigns is one of the social media advertising advantages for business. On Google, you can only target based on age, gender, location and device. On Facebook, you can drill down to individual income and education levels, as well as personal interests such as music taste. You can even target people that have visited your price page on your website. You could have one ad for male pensioners who never went to university and another for 22 year old female graduates.
More about Social Media Advertising
We manage your social media ads, producing relevant content trough posts, videos, infographics, and tell stories about your business, which maximise customer engagement.
Why an integrated social media strategy is best
You know the value of social media campaigns to your business but you may not know the power of paid Social ads. The challenge is that it is a complicated process to get your head around. If you get it wrong it can eat up your budget with little benefit. We know the ins and outs of Facebook and Instagram, which come with powerful tools that allow highly targeting of audiences. More than 44 million people in the UK use Facebook everyday and some 22 million use Instagram.
Our social media agency in London are right on top of an industry, which is constantly shifting. Each channel has its pros and cons for organic and paid reach and those pros and cons are fluid as the platforms are continuously updated. The ideal social media strategy template includes both paid and organic, so that they compliment each other and strengthen your campaign. It can be especially useful when you are starting out and don’t have any followers.
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